"MY WORD IS MY BOND"
www.hscstudents.com
MK Foreign Education Counselling.
001,Sheetal,Next to Hare Ram Hare Krishna,Juhu,Mumbai-400049.India
Bachelor of Mass Media (BMM)
First Year: First Semester (Six Papers)
1.1 Effective Communication Skills – I
1.2 Fundamentals of Mass Communication
1.3 Introduction to Computers
1.4 Landmarks to 20th Century World History
1.5 Introduction to Sociology
1.6 Economics
First Years: Second Semester (Six Papers)
2.1 Effective Communication Skills – II
2.2 Political Concepts and Indian Political Systems
2.3 Principles of Marketing
2.4 Introduction to Psychology
2.5 Principles of Management
2.6 Introduction to Literature in English
Second Year: Third Semester (Six Papers)
3.1 Introduction to Advertising
3.2 Introduction to Journalism
3.3 Introduction to Public Relations
3.4 Introduction to Media Studies
3.5 Introduction to Culture Studies
3.6 Introduction to Creative Writing
Second Year: Fourth Semester (Six Papers)
4.1 Mass Media Research
4.2 Organisational Behaviour
4.3 Understanding Cinema
4.4 Radio and Television
4.5 Advance Computers
4.6 Print Production and Photography
Third Year: Fifth Semester (Six Papers) Option
| ADVERTISING | JOURNALISM |
5.1 Advertising in Contemporary Society
| 5.1 Reporting |
5.2 Copywriting
| 5.2 Editing |
5.3 Advertising Design
| 5.3 Feature and Opinion |
5.4 Consumer Behaviour
| 5.4 Journalism & Public Opinion |
5.5 Media Planning and Buying
| 5.5 Indian Regional Journalism |
5.6 Brand Building
| 5.6 Niche & Magazine Journalism-1 |
Third Year: Sixth Semester (Six Papers) Option
| ADVERTISING | JOURNALISM |
6.1 Advertising and Marketing Research
| 6.1 Journalistic Laws & Ethics |
6.2 Legal Environment and Advertising Ethics
| 6.2 Broadcast Journalism |
6.3 Financial Management for Marketing
and Advertising
| 6.3 Niche Journalism-2 |
6.4 Agency Management
| 6.4 Internet & Issues in Global Media |
6.5 The Principal and Practice of Direct Marketing
| 6.5 News Media Management |
| 6.6 Contemporary Issues- | 6.6 Contemporary Issues |
001,Sheetal,Next to Hare Ram Hare Krishna,Juhu,Mumbai-400049,India